NEWS

Lidding Stock Innovation Debuts in North America

North American rollout by MAPS follows successful European introduction; versatile lidding stock seals to all packaging substrates for microwaveables and ovenables, simplifying food packagers’ inventories and cutting costs.

BALTIMORE, MD—JANUARY 8, 2004—An innovative lidding stock, ideal for microwaveables and ovenables, has been introduced in North America by Baltimore, MD-based flexible packaging converter Mid Atlantic Packaging Supply (MAPS). (Click here for product data sheet)

MAPS’ new lidding stock seals to all substrates popularly used for microwaveable and dual ovenable packaging applications, including APET, CPET, PVC, PE, PS, PP and more.

Until now, each packaging substrate has typically required its own special-purpose lidding stock. The new film’s exceptional versatility means packagers of microwaveable and dual ovenable foods can streamline or eliminate their inventories of application-specific lidding stocks and rely instead on a single, all-purpose product.

In addition, rapid product delivery by MAPS—in as little as six weeks from receipt of order—means food packagers can reduce their inventories of lidding stock dramatically. Currently, typical delivery lead-time for traditional lidding stocks can run as long as 20 weeks.

MAPS’ robust converting and package-printing capabilities enable the firm to deliver any food packager from as little as 3,000 pounds to as much as a truckload or more of the new lidding stock in about one-fourth that time.

Besides cutting inventory costs and complexities, food packagers will also reduce their materials costs by adopting MAPS’ new lidding stock.

The product competes favorably against seal and peel films produced by leading manufacturers such as Dupont and Cryovac, offering packagers additional direct savings on materials.

The technology complies with all pertinent FDA regulations governing ovenable food packaging.

MAPS’ new lidding stock has been in use throughout the European markets for more than three years by major food packagers, including Northern Foods, Heinz Europe and Oscar Mayer.

“Our North American rollout is a perfect example of a product whose time has come,” says Scott Manning, executive vice president.

“In these tight economic times, food packagers are demanding that suppliers find ways to help them cut overall production costs,” Manning continues. “On that count, MAPS’ new lidding stock scores big.”

Full details are available from John Clark, flexible packaging technical manager, at 1-800-486-6277, ext. 115 or jclark@maps-baltimore.com.

About Mid-Atlantic Packaging Supply, Inc. (MAPS)
Since 1986, Baltimore, MD-based Mid-Atlantic Packaging Supply, Inc. (MAPS) has been providing leading-edge products and technologies for food packaging applications. MAPS is dedicated to helping customers realize savings through shortened delivery lead-times, simplified inventories and lower materials cost.

More information is available at www.maps-baltimore.com.